BEST WRITING:

I think the best written white paper award would have to go to Amanda Hagen because she not only writes well in the white but her selection and framing of the words are nicely expressed with videos, images and hyper links.  A good white paper includes proving credibility to the company your white paper is on, its products and services, Helping sponsors build awareness and gain support through your white paper, and offering compelling argument to establish a point of view, or even launching a new market. Also, the readers of your white paper want something that engages them, explains a topic of interest and they don’t want to feel like they are wasting their time reading it. I think that Amanda’s white paper meets all of these and therefore, she gets the best written white paper award!

 

BEST CREATIVITY: CATERING CATCHES MY EYE

I think that Christy Valvano gets the best creativity award white paper because her idea is different from everyone else’s and because its so original, it makes you want to read it. Once you start reading about this catering service, you want to keep reading because it is interesting and you want to know more. The fact that the company’s name is “Fiddleheads” is also very catchy because it is something that a lot of people aren’t really familiar with, which also makes it grab your attention. There are a lot of images and hyperlinks placed in her white paper which she uses to help her expand on it and they are well placed and provide good information to the reader.

 

BEST SOCIAL MEDIA:

I really like Maria Schimizzi’s idea for her company to start using Pinterest more. It is a great idea because Pinterest is one of the newer social media sites and it interests a lot of people. In her white paper she explains how Pinterest has the ability to build relationships in a different way. Pinterest is so much different than all the other social media that is out there (Facebook, twitter, etc) so it has the ability to strike different audiences.

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Heepo, that is an excellent question! Manipulation is everywhere and we see it in almost everything we do. Everything we do influences other people, even without our knowing or meaning to. For example, the authors of certain books might say: “since we already do this, when not do this in order to benefit ourselves? Public relations, in particular, is known for the use of manipulations. The man Edward Bernays  who is known as the “father of public relations” is one of the most influential pioneers of American public relations and propaganda. When it comes to propaganda for purposes of war, for example, professional public relations firms can often be involved to help sell a war. You see media manipulation when political policies or ideas from the government are trying to be promoted.  

Example of Media Manipulation:

Public relations (PR) is the practice of managing the flow of information between an organization and its publics. Public relations helps organizations get exposure to their chosen audiences be using topics that hte public will be interested in. Due to the fact that we are In an era of media-conscious decision-making, public relations has further transformed the media’s role in the democratic process. There are even whole books devoted to discussing public relations and democracy.

 

What Is Public Relations?  

Public Relations exists because without out, organizations would have no way of marketing themselves. PR gets your name out there, letting you showcase what you’re doing well and driving awareness of your offering. Public relations specialists were some of the first people to embrace the power of social media. In the past decade, the Internet has had a huge impact on how PR professionals function and will continue to be a driving force in public relations in the next 50 years. An interview stated that  PR experts said that mass social platforms, like Twitter, Facebook and LinkedIn, will continue to be important on some level, but industry-specific networks will be of greater value in the future.

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The Future Of Public Relations

 

The Arthur Page Principles of Public Relations Management include 7 principles. Tell the truth, Prove it with action, listen to the customer, manage for tomorrow, conduct public relations as if the whole company depends on it, realize a company’s true character is expressed by its people, and lastly, remain calm, patient, and good-humored. The Arthur W. Page Society is a select membership organization for senior public relations and corporate communications executives who seek to enrich and strengthen their profession. All of these principles are used in public relations and the Arthur W. Page Society is committed to the belief that public relations as a function of executive management is central to the success of the corporation.

 

 

Thoughts on the Arthur W. Page Society

 

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CONTACT INFO
MELISSA LEONHARD
585.406.1352
MAL04859@SJFC.EDU
ST. JOHN FISHER COLLEGE

 HELPING HEEPO!

 

Rochester NYALIENS EVERYWHERE! One of my little alien friends decided to pay me a visit and wanted me to answer a few questions for him. He told me it would help me get an A on my final exam. I kindly helped Heepo out and answered the following: Heepo said he would be back very soon to ask more questions, so everyone be on the look out!

 

Heepo said he would be back very soon to ask more questions, so everyone be on the look out!

 

 

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Edward Bernays is known as one of the most influential pioneers of American public relations and propaganda. He may not be widely known but he has certainly left a mark on the configuration of our world. Edward Bernays was born in Vienna in 1891 and I was interested to find out that heis actually the double nephew of Sigmund Freud.

  Edward Bernays Edward Bernays family background contributed greatly to his brilliant mind and had a lot to do with how he became known as the “Father of Public Relations.” He combined the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with pyschoanalytical ideas of his uncle, Sigmund Freud.  After Bernays completed high school, he moved on and attended Cornell University where he received a degree in agriculture. After college he decided to pursue a career in journalism. His real career really started during World War I under Woodrow Wilson’s administration  and this is where he really gained his knowledge and his ideas on propaganda really shaped the public back then.

Edward Bernays was a master at manipulating the public opinion. He said it best, “If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.” Bernays argued that the manipulation of public opinion was a necessary part of democracy. I found it really interesting how much Edward Bernay relied on propaganda and how successful he was with it. His belief that propaganda was alegitimate tool of his business and his work in public relations set him apart from what the average “ad man” did. This applies to a lot of what we see today as well. People’s success in the world of public relations is based on how well they have mastered the technique of manipulating public opinion. 

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