Edward Bernays is known as one of the most influential pioneers of American public relations and propaganda. He may not be widely known but he has certainly left a mark on the configuration of our world. Edward Bernays was born in Vienna in 1891 and I was interested to find out that heis actually the double nephew of Sigmund Freud.

  Edward Bernays Edward Bernays family background contributed greatly to his brilliant mind and had a lot to do with how he became known as the “Father of Public Relations.” He combined the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with pyschoanalytical ideas of his uncle, Sigmund Freud.  After Bernays completed high school, he moved on and attended Cornell University where he received a degree in agriculture. After college he decided to pursue a career in journalism. His real career really started during World War I under Woodrow Wilson’s administration  and this is where he really gained his knowledge and his ideas on propaganda really shaped the public back then.

Edward Bernays was a master at manipulating the public opinion. He said it best, “If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.” Bernays argued that the manipulation of public opinion was a necessary part of democracy. I found it really interesting how much Edward Bernay relied on propaganda and how successful he was with it. His belief that propaganda was alegitimate tool of his business and his work in public relations set him apart from what the average “ad man” did. This applies to a lot of what we see today as well. People’s success in the world of public relations is based on how well they have mastered the technique of manipulating public opinion.